The strength in third-quarter economic growth was driven primarily by resilient consumer spending. Personal consumption rose by 3.5% during the quarter, marking the strongest increase of the year.3 Retail sales data for October (the most recent available data) showed solid spending, partially offset by a 1.6% month-over-month decline in motor vehicle sales.4 Control group retail sales, which feed directly into the GDP calculation for goods consumption, rose 0.8% in October, the largest increase in four months.4 The control group excludes food services, auto dealers, building materials stores, and gas stations. Notably, November “Black Friday” spending grew by just 3% year over year, and buy-now-pay-later usage rose by 9% year over year and has increased by nearly $5 billion over the past three years.5
Spending growth has increasingly been supported by borrowed funds. Aggregate credit card limits have risen to a record $5.3 trillion, constituting a 35% increase over the past five years.6 Outstanding credit card balances now total $1.2 trillion, up 6% over the past 12 months.6 Credit card delinquencies, which had been trending lower, edged higher in the third quarter but remain well below 2008 peak levels.6 This deterioration coincides with a modest uptick in average domestic credit card interest rates at commercial banks, which declined from 22% in the third quarter of 2024 to 21% in the third quarter of 2025
but remains historically elevated.7
Market Commentary
Market Commentary – Q4, 2025
The “K” Divide
Overview
Not one major asset class ended 2025 in the red. U.S. large-cap stocks ended the fourth quarter up 3% and ended the year up 18%. U.S. small-cap stocks gained 13% over the year after a fourth-quarter gain of 2%. U.S. intermediate-term bonds fared well in 2025, marking their strongest gains in five years. After rising 1% in the fourth quarter, the Bloomberg U.S. Aggregate Bond Index ended 2025 up 7%.
U.S. intermediate-term bonds delivered their strongest performance in five years in 2025
The “K” Divide
Consumer spending has been a key driver of economic growth
The strength in third-quarter economic growth was driven primarily by resilient consumer spending. Personal consumption rose by 3.5% during the quarter, marking the strongest increase of the year.3 Retail sales data for October (the most recent available data) showed solid spending, partially offset by a 1.6% month-over-month decline in motor vehicle sales.4 Control group retail sales, which feed directly into the GDP calculation for goods consumption, rose 0.8% in October, the largest increase in four months.4 The control group excludes food services, auto dealers, building materials stores, and gas stations. Notably, November “Black Friday” spending grew by just 3% year over year, and buy-now-pay-later usage rose by 9% year over year and has increased by nearly $5 billion over the past three years.5
Spending growth has increasingly been supported by borrowed funds. Aggregate credit card limits have risen to a record $5.3 trillion, constituting a 35% increase over the past five years.6 Outstanding credit card balances now total $1.2 trillion, up 6% over the past 12 months.6 Credit card delinquencies, which had been trending lower, edged higher in the third quarter but remain well below 2008 peak levels.6 This deterioration coincides with a modest uptick in average domestic credit card interest rates at commercial banks, which declined from 22% in the third quarter of 2024 to 21% in the third quarter of 2025
but remains historically elevated.7
High credit card interest rates disproportionately burden lower-income consumers
Consumer sentiment hit its second-lowest reading on record in November
Higher-income households are spending confidently, while lower-income households face mounting pressure
Corporate earnings calls reflect the K-shaped dynamic
A “K-shaped” economy describes a period in which parts of the economy move in different directions simultaneously, producing divergent outcomes. Consumer behavior currently reflects this divide: Higher-income households are spending with confidence while lower-income households are buckling under the combined pressure of rising costs and slowing income growth. Bank of America’s credit and debit card data illustrates a Kshaped spending picture. In November, lower-income households recorded a 0.6% yearover-year increase in their three-month average total card spending, compared with a 2.6% increase for higher-income households.10 Middle-income households saw spending rise by 1.4% year over year.10
This spending divergence is also evident in the Federal Reserve’s Beige Book, which
compiles anecdotal evidence from across the twelve Federal Reserve districts on economic activity, labor markets, and inflation. According to the Federal Reserve Bank of San Francisco:
“Consumers at the lower end of the income distribution continued to reduce their
discretionary spending, including on full-service restaurant dining, elective health care, entertainment, and beauty and personal services… Demand from consumers at the higher end of the income distribution was resilient.”11
Corporate commentary reinforces this narrative. At a conference in early December, Restaurant Brands International’s CEO Joshua Kobza observed:
“We have seen the lower-end consumer be a little bit softer. That’s been pretty persistent throughout this year. And we’ve seen a little bit more strength in the middle and upper tiers.”12
According to PayPal CFO Jamie Miller:
“We are a very middle-income, lower-income, main street America sort of consumer base in our portfolio. We also skew retail and a little bit more discretionary. And when you look at that, we continue to see consumers spending less, trading down, average order values down, and just a shifting in that space.”12
On the higher-income consumer, Disney CFO Hugh Johnston said during the company’s second quarter earnings call:
“Our consumer, as you know, tends to be at the higher income deciles, and those consumers continue to do well.”12
Echoing this assessment, Citizens Financial President Brendan Coughlin stated during the company’s third-quarter earnings call:
“It’s a K-shaped economy without question. You’re seeing significant stability and growth at the high end and some moderate signs of stress at the low end.”13
The K-shaped dynamic has also become increasingly visible in the labor market,
particularly with wage growth. Since October 2024, there has been increasing disparity in wage growth between the lowest quartile and highest quartile of wage earners. In October 2024, wage growth was broadly aligned across income distribution demographics. Lowand high-income earners recorded nearly identical 12-month gains—4.8% and 4.9%,
respectively.14 By November 2025, that relationship had clearly broken down: Wage
growth for high-income earners was at 4.3% relative to a 3.5% pace for low-income earners.14
The wage growth gap between low- and highincome earners has widened
By mid-2025, the top 1% held 31% of household wealth, versus 2.5% for the bottom 50%
Wealth accumulation in the U.S. has become increasingly K-shaped. Asset holders—
those invested in real estate or the stock market—have captured the lion’s share of gains while non-asset holders have been largely left behind. By mid-2025, the top 1% of households held 31% of total household wealth, compared with just 2.5% for the bottom 50%.15,16 Over the past decade, house prices have risen 173%, while household ownership of stocks has reached record levels, generating similar wealth gains for investors.17,18,19 Meanwhile, those unable to enter the housing market face rising barriers, and the median age of first-time homebuyers is now 40.20 According to the National Association of Retailers deputy chief economist Jessica Lautz:
“Unfolding in the housing market is a tale of two cities. We’re seeing buyers with
significant housing equity making larger down payments and all-cash offers, while first-time buyers continue to struggle to enter the market.”20
Nearly 40% of Americans own neither property nor equities
The November CPI report took every economist by surprise
Shelter costs have cooled meaningfully
Recent polls show the cost of living was voters’ top midterm concern
A president’s approval rating tends to impact the outcome of a midterm election
Certain states will not allow the elimination of tax on tips and overtime pay
Addressing affordability and inflation—and narrowing the “K”—will therefore be critical. A December 2025 Gallup poll found that 74% of Americans were dissatisfied with the state of the country (the worst reading since January) and identified the economy and inflation
as the top issues.31 Similarly, an October 2025 Ipsos poll found that the cost of living was
the single most important factor for voters when deciding how to cast their ballots at midterms.32
Recent policy proposals suggest affordability is a top priority for 2026. In 2025, one of the most notable initiatives was negotiating direct price reductions on high-cost pharmaceutical drugs, including insulin and weight-loss medications.33,34 The administration also followed through on its promise to eliminate taxes on tips and overtime pay, included in the One Big Beautiful Bill Act.35 In November, the IRS released guidance for workers claiming these deductions for the 2025 tax year; however, the overall impact on these workers may be more muted because some states, including Colorado, Illinois, New York, Maine and the District of Columbia, are prohibiting these provisions, citing budget deficits among other reasons.36,37,38 Approximately six million workers report tipped wages, and the current framework allows for a maximum annual deduction of $12,500 for individuals or $25,000 for joint filers.36
Despite the potential for market volatility during a midterm election year, earnings expectations for 2026 suggest another solid year for U.S. equities. FactSet forecasts midteens S&P 500 earnings growth in 2026, which, if realized, would be the highest since the post-pandemic rebound in 2021.39 Year-over-year earnings growth is currently projected at 15%, and the S&P 500’s estimated net profit margin of 13.9% would mark the highest annual margin since FactSet began tracking the data in 2008.39 Bloomberg currently estimates that the Russell 2000 small-cap index will deliver earnings growth of 56% in 2026, and ex-U.S. international developed markets are expected to see year-over-year earnings growth of 9%.
The S&P 493 is expected to see double-digit growth in 2026
If realized, the S&P 500’s estimated 13.9% net margin would be the highest ever recorded by FactSet
In December, the Fed began monthly Treasury purchases, signaling policy easing in 2026
Emerging markets rose 34% in 2025, topping all major equity markets
Markets
International markets outperformed U.S. equities throughout 2025. U.S. large-cap stocks
gained 3% in the fourth quarter, finishing the year up 18%. By comparison, international
developed market equities rose 5% in the fourth quarter and ended the year up 32%.
Emerging market equities gained 5% in the fourth quarter, driven by strong performances
in Chile (+25%), Colombia (+18%), and South Africa (+14%). For the full year, emerging
markets advanced 34%, making them the top-performing major equity market in 2025.
U.S. intermediate-term bonds rose 1% in the fourth quarter while international developed
market bonds declined by 2%. U.S. intermediate-term bonds ended 2025 up 7% while international developed market bonds gained 8%.
Gold prices rose 13% in the fourth quarter, reaching a new record high on December 26 and surpassing $4,500 per ounce for the first time. Gold finished 2025 up 65%. After falling to a five-year low of $56 per barrel on December 15, West Texas Intermediate (WTI) crude oil ended the year at $58 per barrel. U.S. national average gasoline prices also reached a five-year low, falling to $2.80 per gallon on December 29.
U.S. large-cap stocks ended 2025 up 18%, while smallcaps gained 13%
Gold gained 65% in 2025
Longer-term Japanese government bond yields reached record highs at the end of 2025
The emergence of a Kshaped economy in 2025 will likely shape 2026 policy
The administration’s increasing focus on the lower-income consumer is critical for understanding the economic, policy, and market backdrop heading into 2026
Looking Forward
Just as the Mar-a-Lago Accord provided a post-election blueprint from the new administration in 2025, the administration’s increasing focus on the lower-income consumer—the lower line of the “K”—is critical for understanding the economic, policy, and market backdrop heading into 2026.
To date, policymakers appear to be responding to weak consumer sentiment and the
marginal deterioration in income and spending behavior among lower-income households as though the economy is entering a broader slowdown. The Federal Reserve has already pivoted toward a more accommodative stance, lowering interest rates and restarting balance sheet expansion, while deficit spending is expected to remain elevated, with the
federal deficit projected to reach approximately $1.7 trillion in 2026 according to the Congressional Budget Office’s most recent baseline estimates.46
From a forward-return perspective, the starting conditions for U.S. investors are less favorable. U.S. large-cap equity valuations are elevated, credit spreads are near multidecade lows, Wall Street’s return expectations remain broadly optimistic, and 2026 is a midterm election year, which has historically been associated with more muted average returns. That said, we believe the policy backdrop supports staying the course in diversified portfolios, and we continue to see attractive opportunities in a number of differentiated themes—including U.S. small-cap stocks, closed-end funds, business development companies (BDCs), precious metals, and other tactical exposures.
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Disclaimer
Magnus Financial Group LLC (“Magnus”) did not produce and bears no responsibility for any part of this report whatsoever, including but not limited to any microeconomic views, inaccuracies or any errors or omissions. Research and data used in the presentation have come from third-party sources that Magnus has not independently verified presentation and the opinions expressed are not by Magnus or its employees and are current only as of the time made and are subject to change without notice.
This report may include estimates, projections or other forward-looking statements, however, due to numerous factors, actual events may differ substantially from those presented. The graphs and tables making up this report have been based on unaudited, third-party data and performance information provided to us by one or more commercial databases. Except for the historical information contained in this report, certain matters are forward looking statements or projections that are dependent upon risks and uncertainties, including but not limited to factors and considerations such as general market volatility, global economic risk, geopolitical risk, currency risk and other country-specific factors, fiscal and monetary policy, the level of interest rates, security-specific risks, and historical market segment or sector performance relationships as they relate to the business and economic cycle.
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Terms of Use
Definitions
Asset class performance was measured using the following benchmarks: U.S. Large Cap Stocks: S&P 500 TR Index; U.S. Small & Micro Cap: Russell 2000 TR Index; Intl Dev Large Cap Stocks: MSCI EAFE GR Index; Emerging & Frontier Market Stocks: MSCI Emerging Markets GR Index; U.S. Intermediate-Term Muni Bonds: Bloomberg Barclays 1-10 (1-12 Yr) Muni Bond TR Index; U.S. Intermediate-Term Bonds: Bloomberg Barclays U.S. Aggregate Bond TR Index; U.S. High Yield Bonds: Bloomberg Barclays U.S. Corporate High Yield TR Index; U.S. Bank Loans: S&P/LSTA U.S. Leveraged Loan Index; Intl Developed Bonds: Bloomberg Barclays Global Aggregate ex-U.S. Index; Emerging & Frontier Market Bonds: JPMorgan EMBI Global Diversified TR Index; U.S. REITs: MSCI U.S. REIT GR Index, Ex U.S. Real Estate Securities: S&P Global Ex-U.S. Property TR Index; Commodity Futures: Bloomberg Commodity TR Index; Midstream Energy: Alerian MLP TR Index; Gold: LBMA Gold Price, U.S. 60/40: 60% S&P 500 TR Index; 40% Bloomberg Barclays U.S. Aggregate Bond TR Index; Global 60/40: 60% MSCI ACWI GR Index; 40% Bloomberg Barclays Global Aggregate Bond TR Index.